GoodYear Wrangler tires… or not on the Ford Bronco!

By Marc Bouchard | Tuesday 17 November 2020 | BlogNews

If you follow the automotive news at all, it’s impossible that you haven’t heard about one of the most awaited cars of the coming year: the return of the famous Ford Bronco. This vehicle comeback, greatly inspired by its vintage namesake that has left its mark in history, made the headlines this summer for a rather unusual story… Indeed, the new Ford car, designed for performance on all types of roads, needed quality tires. That’s why Ford turned to a company that is well known and appreciated by consumers, Goodyear, to provide them with tires adapted to this car.

All because of a name

Tire enthusiasts will know that if there’s one line of tires at Goodyear that’s perfect for trucks and traction both on and off the road, it’s the Wrangler line. The name, you’ll understand, is a little ill-chosen for the car company, however, which prefers to keep the name of its competitors (here, of course, Jeep) away from its wheels.

So, in order to take advantage of the benefits of the Goodyear Wrangler rubber while avoiding any accidental product placement, Ford made a deal with the tire manufacturer. Rather than displaying the unfortunate name in large letters, the companies agreed to print the name of the line on the inside of the tire. This will save Ford from being taunted for years to come!

 Several tire choices

While this story is quite quirky, this stylistic choice will not affect all the models that will be released next year. It’s partly because of the philosophy that Ford has applied in the design of the model: always more options and, therefore, more customization. The Goodyear Wrangler will be available on the Wildtrak, Sasquatch, and First Edition versions as well as on the Badlands version as an option. With tires of this quality, it’s no wonder that they are the top-of-the-line versions.

The other versions of the model will be equipped with tires from various other companies such as Bridgestone or even BF Goodrich. However, it is not yet known whether these companies will deliver products specifically designed for the Bronco. What is certain, however, is that all the tires selected will have been selected for their off-road qualities and their grip on difficult road surfaces. We can only hope that Bridgestone does not decide to call its new line “Grand Cherokee”!

About the Author

Marc Bouchard is passionate about cars... and many other things. He started out as a general journalist and has been working on cars for the past twenty years. We see him on TV, hear him on the radio and read about him everywhere. Often called upon as an expert analyst.

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