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Look, it’s the new Michelin CrossClimate2!
If there is one area in which technological innovation is constant and often quite practical, it is the automotive world, and the tire industry is no exception. For a long time now, almost all manufacturers have been injecting monumental sums of money [...]
Spotlight on Bridgestone, which manufactures its quality tires in Quebec!
Bridgestone. We all know at least the name of this Japanese tire manufacturer. Founded in 1931 by Shojiro Ishibashi in the Japanese town of Kurume, the company has always been committed to innovation for its customers, while offering a wide range [...]
Look up, it’s GoodYear!
In the tire and rubber market since 1898, the famous Goodyear company has proven itself. Considered one of the four largest manufacturers of tires in the world, the company has certainly grown since its founding in Akron, Ohio. Virtually everyone has seen [...]
Happy 150th birthday, BF GoodRich
Few companies can boast a history that goes back more than a century and a half, but that's the case of the famous tire manufacturer BFGoodrich, which is celebrating its 150th anniversary this year. Founded in 1870 by Dr. Benjamin Franklin Goodrich, [...]
Be aware of the tire pressure.. even for the trailer
If you have read our recent article on the Tire Pressure Monitoring System (TPMS for short), you are surely aware of the importance of this technological advance in the field of automobile safety. Considering that nearly 75% of flats are caused by [...]
Hankook thinks you are bored! And they are right!
The Hankook tire company commissioned a study in the United States on driving. The basic principle is simple: the pandemic being what it is, drivers are bored and missing their wheel. And the results of the study tend to prove that they [...]
Five technologically funky tires!
When you picture a tire, you are probably far from imagining an ultra-smart technological device that, for example, adapts to the weather or produces oxygen through photosynthesis. However, over the past few years, these features and many more have been tested out [...]
GoodYear wants to decrease the braking distance
What determines the braking distance of your vehicle? The driver's reaction, of course. And what is this reaction based on? First of all on experience, but also on the perception of the environment. Let's say I got behind the wheel in winter. [...]
Michelin will offer new studded tires, the X-Ice North 4
You say to yourself: spring is coming, why already think about the next winter tires? After all, winter is only nine months away. Which is totally correct. But that shouldn’t stop you from anticipating it, since tire sales start much earlier than [...]
Pirelli tires, 150 years and counting…
Did you know that the Pirelli Company is nearly 150 years old? Giovanni Battista Pirelli, an engineer from the Milan area, founded the Pirelli Group on January 28th, 1872, when he was only 25 years old. It began as a rubber manufacturer [...]