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What are Canadians’ favourite tires?
The variety of products on the tire market today is greater than ever before. Regardless of driving style, finding the right tire has never been easier. This is due in part to the large number of manufacturers who, every year, develop ever [...]
Volvo, or the rise of the connected tire
Most of the time, the technical improvements brought about by the new generations of tires are rather physical. Stronger rubber, maybe even more environmentally friendly and more ingenious designs are just a few of the ways manufacturers have found to make their [...]
2021 Ford Raptor : 37 inches of fun
Ford promised us: the new Raptor truck is more extreme than the old one. Better yet, it will become a real beast in the coming months. Because in addition to the base Raptor, so to speak, Ford has also announced the upcoming [...]
Nokian Tyres One, new technologies on the market!
From its newly expanded factory in Dayton, Tennessee, Finnish manufacturer Nokian Tyres has just launched a new tire exclusively for the North American market: the Tyre One All Season. Although it will not be possible for them to drive on Quebec roads [...]
Discover the Michelin Pilot Sport All Season 4
If you are looking for new all-season tires that rate highly in terms of ultra high performance in both wet and dry conditions, and have an excellent warranty, then you may need to look no further than the new Michelin Pilot Sport [...]
All about the Toyo Open Country A/T III
If you are in the market for a new all-season tire that has advanced capabilities in terms of providing excellent handling, traction and wear on all types of road surfaces, including the occasional off-road adventure, then you should take a look at [...]
Bridgestone’s GMO for an ecological tire
In the hope of a greener future, tire manufacturers fund many researchers every year in fields as varied as mechanical engineering, chemistry and even genetics. While it's easy to understand how the first two sciences can help create a more efficient product, [...]
Michelin: a story of tires… and food!
When people talk about Michelin, you probably picture high-performance tires that are not afraid of our canadian winter roads. Or perhaps you've imagined the famous Michelin man (whose real name is Bibendum), the company's emblem for a long time. However, for the [...]
Yokohama invites you to play outside!
The year 2020 has certainly been a time of change for most of us, but thankfully, Yokohama Canada is here to remind us of what really matters! In fact, the manufacturer's latest advertising campaign aims to make us aware that the current [...]
Artificial intelligence and your tires
Just a few decades ago, the words "artificial intelligence" evoked science fiction films (thank you Spielberg) and the distant future. Today, it seems that this future is getting closer and closer as automotive manufacturers prepare to enter the A.I. era. Indeed, in [...]