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Look, it’s the new Michelin CrossClimate2!

By |2020-09-17T17:19:55-04:00September 8th, 2020|News|

If there is one area in which technological innovation is constant and often quite practical, it is the automotive world, and the tire industry is no exception. For a long time now, almost all manufacturers have been injecting monumental sums of money into research and development of new products, but this year, it was Michelin that pulled out all the stops with its new CrossClimate2 tire. While no tire on the all-season tire market today excels on all standards, this [...]

Spotlight on Bridgestone, which manufactures its quality tires in Quebec!

By |2020-09-08T15:01:31-04:00September 1st, 2020|News|

Bridgestone. We all know at least the name of this Japanese tire manufacturer. Founded in 1931 by Shojiro Ishibashi in the Japanese town of Kurume, the company has always been committed to innovation for its customers, while offering a wide range of tires to cover as many of their needs as possible. And this is a recipe that works, since in 2017, Bridgestone was considered the world's largest tire manufacturer, outperforming such industry heavyweights as Michelin, Goodyear, Continental and [...]

Look up, it’s GoodYear!

By |2020-08-25T15:20:55-04:00August 25th, 2020|News|

In the tire and rubber market since 1898, the famous Goodyear company has proven itself. Considered one of the four largest manufacturers of tires in the world, the company has certainly grown since its founding in Akron, Ohio. Virtually everyone has seen the famous yellow winged boot and it's not just because of the quality of their products! While Goodyear is a great name in automotive innovation and produces high quality tires, it is their various creative and fun marketing [...]

Happy 150th birthday, BF GoodRich

By |2020-07-10T16:21:03-04:00July 6th, 2020|News|

Few companies can boast a history that goes back more than a century and a half, but that's the case of the famous tire manufacturer BFGoodrich, which is celebrating its 150th anniversary this year. Founded in 1870 by Dr. Benjamin Franklin Goodrich, who of course gave the company its name, the firm was the first in the United States to produce rubber car tires. Later, it was also the first to use synthetic rubber in the creation of its tires. [...]

Be aware of the tire pressure.. even for the trailer

By |2020-06-12T10:09:07-04:00June 9th, 2020|News|

If you have read our recent article on the Tire Pressure Monitoring System (TPMS for short), you are surely aware of the importance of this technological advance in the field of automobile safety. Considering that nearly 75% of flats are caused by improperly inflated tires, it's easy to understand why it's vital to be able to easily check their pressure. That's exactly what this small device, now standard on all passenger vehicles, has been doing for several years. However, in [...]

Hankook thinks you are bored! And they are right!

By |2020-05-21T17:11:25-04:00May 22nd, 2020|News|

The Hankook tire company commissioned a study in the United States on driving. The basic principle is simple: the pandemic being what it is, drivers are bored and missing their wheel. And the results of the study tend to prove that they are right. According to the survey, three out of four people polled say they are actually bored of their time behind the wheel. And 60% of drivers confirm that as soon as the pandemic is over, they will [...]

Five technologically funky tires!

By |2020-05-13T10:41:48-04:00May 9th, 2020|News|

When you picture a tire, you are probably far from imagining an ultra-smart technological device that, for example, adapts to the weather or produces oxygen through photosynthesis. However, over the past few years, these features and many more have been tested out on prototypes and unveiled to the general public by manufacturers. What may have seemed like science fiction only a decade ago may well be the future of the tire! Increasingly, technical innovation is taking place not only in [...]

GoodYear wants to decrease the braking distance

By |2020-04-01T11:47:42-04:00March 30th, 2020|News|

What determines the braking distance of your vehicle? The driver's reaction, of course. And what is this reaction based on? First of all on experience, but also on the perception of the environment. Let's say I got behind the wheel in winter. I can see that the road is slippery, and I will act accordingly, adjusting my speed and applying the brakes to maximize grip. Which is true, when you're a driver like me a few years behind the wheel. [...]

Michelin will offer new studded tires, the X-Ice North 4

By |2020-03-30T13:47:32-04:00March 24th, 2020|News|

You say to yourself: spring is coming, why already think about the next winter tires? After all, winter is only nine months away. Which is totally correct. But that shouldn’t stop you from anticipating it, since tire sales start much earlier than that. This is precisely why, beginning in September, Michelin will begin distributing these new tires, the Winter X-Ice North 4. In short, these are studded tires, which Michelin has designed and which will be prepared in the factory, [...]

Pirelli tires, 150 years and counting…

By |2020-03-20T15:23:41-04:00March 20th, 2020|News|

Did you know that the Pirelli Company is nearly 150 years old? Giovanni Battista Pirelli, an engineer from the Milan area, founded the Pirelli Group on January 28th, 1872, when he was only 25 years old. It began as a rubber manufacturer producing telegraph cables and even bicycle tires in a factory near the Sevesetto river. At that time, few Italians understood the real applications of rubber gum. It wasn't until the beginning of the 20th century that the first [...]