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Goodyear tires made from soybeans?

By |2021-05-03T16:26:39-04:00April 30th, 2021|News|

Soybeans are one of the most widely grown plants in the world because of their versatility. From tofu to soy sauce, its by-products, especially its oil, are ubiquitous in our diet. Soon, thanks to Goodyear, we could even find this famous soybean oil in our vehicles, tires to be precise. In collaboration with American soybean farmer associations, the manufacturer has developed a line of four tires whose rubber contains this oil. Among the available models, the Assurance Weatherready and Comfortdrive [...]

Michelin unveils its plan for your scrap tires

By |2021-04-30T15:09:38-04:00April 22nd, 2021|News|

More and more tire manufacturers are coming to the same conclusion: the best way to reduce their environmental footprint is to recycle. To keep their tires out of the landfill, these companies are developing technologies to reuse end-of-life tires. For a few years now, we have seen several concepts and prototypes. For the moment, it seems that their engineers have not yet invented the perfect recipe. The solution, at least for the moment, could be found by Michelin: the Enviro [...]

Goodyear unveils its smart brakes

By |2021-03-25T15:22:43-04:00March 23rd, 2021|News|

The idea of a smart tire that communicates with the vehicle's onboard computer is not new. In the last few years, many manufacturers have started to unveil the capabilities of their new generation sensors, but until now, few have managed to show their usefulness in concrete terms... Last week, Goodyear announced a project that could well change the world of automobiles: an ABS system that communicates directly with the tire.  The benefits of a connected tire The company's research, in [...]

Bridgestone presents Techsyn, its new revolutionary rubber!

By |2021-03-16T15:58:53-04:00March 12th, 2021|News|

On this blog, we often talk about potential improvements, promising new additives and prospects for technical advances, but this week, it's concrete! Well, actually, it’s rubber... In partnership with Arlanxeo and Solvay, companies specialized in rubber and materials research, Bridgestone revealed at the end of February its brand new technology: Techsyn. After more than two years of research, here are the details on this new material that will take Bridgestone tires even further. Rubber and silica: everything you need for [...]

What are Canadians’ favourite tires?

By |2021-02-28T12:32:52-05:00February 26th, 2021|News|

The variety of products on the tire market today is greater than ever before. Regardless of driving style, finding the right tire has never been easier. This is due in part to the large number of manufacturers who, every year, develop ever more innovative technologies. Everyone knows the big players like Michelin and Bridgestone, but are they really the favourite tires of Canadian drivers?  We decided to do our own experiment! According to Google Trends data since 2004, here are [...]

Volvo, or the rise of the connected tire

By |2021-02-12T15:05:33-05:00February 9th, 2021|News|

Most of the time, the technical improvements brought about by the new generations of tires are rather physical. Stronger rubber, maybe even more environmentally friendly and more ingenious designs are just a few of the ways manufacturers have found to make their tires perform better. In recent years, however, a new sphere of development has emerged for tire engineers: communication. The reason we're talking so much about it right now is because of Volvo's announcement that they will be integrating [...]

2021 Ford Raptor : 37 inches of fun

By |2021-02-05T15:34:15-05:00February 4th, 2021|News|

Ford promised us: the new Raptor truck is more extreme than the old one. Better yet, it will become a real beast in the coming months. Because in addition to the base Raptor, so to speak, Ford has also announced the upcoming arrival of a Raptor R, equipped with a V8 engine. But for now, we'll have to make do with the more traditional version (!). It still received a lot of modifications but kept the 3.5-litre Ecoboost V6 engine. [...]

Nokian Tyres One, new technologies on the market!

By |2021-02-05T15:22:23-05:00February 1st, 2021|News|

From its newly expanded factory in Dayton, Tennessee, Finnish manufacturer Nokian Tyres has just launched a new tire exclusively for the North American market: the Tyre One All Season. Although it will not be possible for them to drive on Quebec roads in winter, its introduction on the market is good news for the tire world. Indeed, its design offers interesting technical innovations on several levels that could well become the standard for manufacturers! The tire, which should be available [...]

Discover the Michelin Pilot Sport All Season 4

By |2021-01-25T22:51:38-05:00January 29th, 2021|News|

If you are looking for new all-season tires that rate highly in terms of ultra high performance in both wet and dry conditions, and have an excellent warranty, then you may need to look no further than the new Michelin Pilot Sport All Season 4 tires, now offered for sale by The brand name Michelin has an excellent reputation worldwide, and this newest all-season tire offering from blackcircles has been rated extremely highly by both independent testers and customers. [...]

All about the Toyo Open Country A/T III

By |2021-01-25T22:56:26-05:00January 27th, 2021|News|

If you are in the market for a new all-season tire that has advanced capabilities in terms of providing excellent handling, traction and wear on all types of road surfaces, including the occasional off-road adventure, then you should take a look at the al- new Toyo Open Country A/T III tire, now available for sale at Our team at is always looking to offer the best new tire products, at the very best prices, and we are pleased [...]