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/ Marc Bouchard
Marc Bouchard

About Marc Bouchard

Marc Bouchard est un passionné d’automobiles… et de beaucoup d’autres choses. Journaliste général d’abord, il se consacre à l’automobile depuis une vingtaine d’années. On le voit à la télé, on l’entend à la radio et on le lit un peu partout. Souvent appelé comme expert analyste.

What are Canadians’ favourite tires?

By |2021-02-28T12:32:52-05:00February 26th, 2021|News|

The variety of products on the tire market today is greater than ever before. Regardless of driving style, finding the right tire has never been easier. This is due in part to the large number of manufacturers who, every year, develop ever more innovative technologies. Everyone knows the big players like Michelin and Bridgestone, but are they really the favourite tires of Canadian drivers?  We decided to do our own experiment! According to Google Trends data since 2004, here are [...]

Volvo, or the rise of the connected tire

By |2021-02-12T15:05:33-05:00February 9th, 2021|News|

Most of the time, the technical improvements brought about by the new generations of tires are rather physical. Stronger rubber, maybe even more environmentally friendly and more ingenious designs are just a few of the ways manufacturers have found to make their tires perform better. In recent years, however, a new sphere of development has emerged for tire engineers: communication. The reason we're talking so much about it right now is because of Volvo's announcement that they will be integrating [...]

2021 Ford Raptor : 37 inches of fun

By |2021-02-05T15:34:15-05:00February 4th, 2021|News|

Ford promised us: the new Raptor truck is more extreme than the old one. Better yet, it will become a real beast in the coming months. Because in addition to the base Raptor, so to speak, Ford has also announced the upcoming arrival of a Raptor R, equipped with a V8 engine. But for now, we'll have to make do with the more traditional version (!). It still received a lot of modifications but kept the 3.5-litre Ecoboost V6 engine. [...]

Nokian Tyres One, new technologies on the market!

By |2021-02-05T15:22:23-05:00February 1st, 2021|News|

From its newly expanded factory in Dayton, Tennessee, Finnish manufacturer Nokian Tyres has just launched a new tire exclusively for the North American market: the Tyre One All Season. Although it will not be possible for them to drive on Quebec roads in winter, its introduction on the market is good news for the tire world. Indeed, its design offers interesting technical innovations on several levels that could well become the standard for manufacturers! The tire, which should be available [...]

Bridgestone’s GMO for an ecological tire

By |2021-01-27T16:15:47-05:00January 24th, 2021|News|

In the hope of a greener future, tire manufacturers fund many researchers every year in fields as varied as mechanical engineering, chemistry and even genetics. While it's easy to understand how the first two sciences can help create a more efficient product, the third can leave us a little confused. Yet, in late January 2021, Bridgestone announced a breakthrough in DNA technology that could change the world of tires. Even today, some of the rubber used in tires still comes [...]

The UTQG, a true quality index!

By |2021-01-22T16:05:00-05:00January 16th, 2021|Tips and guides|

If you've ever shopped for tires, you may have realized that the task can sometimes be complex. When faced with technical data sheets as long as a novel (without the twists and turns), it can be easy to get lost, especially when it comes to recognizing the true quality of a tire. Before the advent of the Internet and practical websites like ours, even accessing these data sheets could be a challenge, especially from the comfort of your living room. [...]

Michelin: a story of tires… and food!

By |2021-01-14T09:43:29-05:00January 11th, 2021|News|

When people talk about Michelin, you probably picture high-performance tires that are not afraid of our canadian winter roads. Or perhaps you've imagined the famous Michelin man (whose real name is Bibendum), the company's emblem for a long time. However, for the restaurant and hotel world, the name of the famous manufacturer rather evokes austere critics and the awarding of stars to exemplary dishes. In fact, it is the same company whose name appears on so many tires that publishes [...]

Is this the end of tire pollution?

By |2021-01-01T12:35:35-05:00December 30th, 2020|Tips and guides|

We often hear about the importance of minimizing rolling resistance to preserve the environment. It's true that the fuel saved will reduce the environmental impact of your trips, but did you know that it's not the biggest contributor to pollution on your car? In fact, every time your vehicle accelerates, brakes or turns, the abrasion of rubber from the tires on the road throws thousands of micro-particles of plastic off the road. These particles quickly infiltrate waterways and are the [...]

Yokohama invites you to play outside!

By |2020-12-21T17:01:20-05:00December 14th, 2020|News|

The year 2020 has certainly been a time of change for most of us, but thankfully, Yokohama Canada is here to remind us of what really matters! In fact, the manufacturer's latest advertising campaign aims to make us aware that the current situation does not prevent us from exploring! Winter is the perfect season to hit the road and discover new opportunities. You just have to be careful and, preferably, with good quality tires! At least that's what the three [...]

Artificial intelligence and your tires

By |2020-12-21T19:03:34-05:00December 7th, 2020|News|

Just a few decades ago, the words "artificial intelligence" evoked science fiction films (thank you Spielberg) and the distant future. Today, it seems that this future is getting closer and closer as automotive manufacturers prepare to enter the A.I. era. Indeed, in addition to being used for driving assistance or the creation of autonomous cars, the power of deep learning also finds its use in the development of new products. Closer to our domain, in the tire world, many companies [...]