Contact us : (844) 926-2527 | Working hours: M-F (8.30-6.30 Eastern time)


/ Marc Bouchard
Marc Bouchard

About Marc Bouchard

Marc Bouchard est un passionné d’automobiles… et de beaucoup d’autres choses. Journaliste général d’abord, il se consacre à l’automobile depuis une vingtaine d’années. On le voit à la télé, on l’entend à la radio et on le lit un peu partout. Souvent appelé comme expert analyste.

Goodyear tires made from soybeans?

By |2021-05-03T16:26:39-04:00April 30th, 2021|News|

Soybeans are one of the most widely grown plants in the world because of their versatility. From tofu to soy sauce, its by-products, especially its oil, are ubiquitous in our diet. Soon, thanks to Goodyear, we could even find this famous soybean oil in our vehicles, tires to be precise. In collaboration with American soybean farmer associations, the manufacturer has developed a line of four tires whose rubber contains this oil. Among the available models, the Assurance Weatherready and Comfortdrive [...]

Michelin unveils its plan for your scrap tires

By |2021-04-30T15:09:38-04:00April 22nd, 2021|News|

More and more tire manufacturers are coming to the same conclusion: the best way to reduce their environmental footprint is to recycle. To keep their tires out of the landfill, these companies are developing technologies to reuse end-of-life tires. For a few years now, we have seen several concepts and prototypes. For the moment, it seems that their engineers have not yet invented the perfect recipe. The solution, at least for the moment, could be found by Michelin: the Enviro [...]

The best tires for your Mazda CX-5

By |2021-04-16T16:51:08-04:00April 16th, 2021|Tips and guides|

In a market increasingly dominated by crossovers, the Mazda CX-5 remains synonymous with a dynamic and elegant design, while offering a comfortable interior. To add to its stable and safe driving experience, of course, it needs the right tires.  However, tire shopping is not a simple matter when you want to have the most fun on the road! To help you choose the right tire model for your CX-5, here are three suggestions that will suit you no matter what [...]

The worst roads in North America are in Montreal?!

By |2021-04-13T16:46:41-04:00April 11th, 2021|Tips and guides|

Those who live or work in the Montreal metropolitan area will not be surprised to read this headline. Indeed, the state of Montreal's road network is considered one of the worst in North America, and it's not us who say so! In a recent contest organized by Nokian, it is to the biggest city in Quebec that Internet users gave this unenviable title... Even if this contest is to be taken lightly, it nevertheless highlights a much more serious problem. [...]

Goodyear unveils its smart brakes

By |2021-03-25T15:22:43-04:00March 23rd, 2021|News|

The idea of a smart tire that communicates with the vehicle's onboard computer is not new. In the last few years, many manufacturers have started to unveil the capabilities of their new generation sensors, but until now, few have managed to show their usefulness in concrete terms... Last week, Goodyear announced a project that could well change the world of automobiles: an ABS system that communicates directly with the tire.  The benefits of a connected tire The company's research, in [...]

Our Four Favorite Tires for All-Wheel Drive

By |2021-04-17T09:48:14-04:00March 19th, 2021|On the road|

Everyone knows the importance of having the right tires for the season. To get the traction you need and stay safe, it's important to change your tires for the summer season. If you own an all-wheel drive car, it's even more important to make sure your tires are appropriate and in good condition!If you don't, you may not be able to enjoy all the benefits of an all-wheel drive car. To help you make the right choice for your next [...]

Bridgestone presents Techsyn, its new revolutionary rubber!

By |2021-03-16T15:58:53-04:00March 12th, 2021|News|

On this blog, we often talk about potential improvements, promising new additives and prospects for technical advances, but this week, it's concrete! Well, actually, it’s rubber... In partnership with Arlanxeo and Solvay, companies specialized in rubber and materials research, Bridgestone revealed at the end of February its brand new technology: Techsyn. After more than two years of research, here are the details on this new material that will take Bridgestone tires even further. Rubber and silica: everything you need for [...]

Toyo Observe GSi-6: the end of winter

By |2021-03-05T15:35:53-05:00March 5th, 2021|On the road|

You will tell me that winter is not totally over, and you will be right. Call it wishful thinking. A kind of request to the universe for the snow and the cold to go away. But the last few months still allowed me to test the new Toyo GSi-6 Observe tires. From the very start, as I said at the beginning of the season, I was skeptical. Because the Toyo Observe has the great quality of being an excellent performance [...]

What are Canadians’ favourite tires?

By |2021-02-28T12:32:52-05:00February 26th, 2021|News|

The variety of products on the tire market today is greater than ever before. Regardless of driving style, finding the right tire has never been easier. This is due in part to the large number of manufacturers who, every year, develop ever more innovative technologies. Everyone knows the big players like Michelin and Bridgestone, but are they really the favourite tires of Canadian drivers?  We decided to do our own experiment! According to Google Trends data since 2004, here are [...]

Volvo, or the rise of the connected tire

By |2021-02-12T15:05:33-05:00February 9th, 2021|News|

Most of the time, the technical improvements brought about by the new generations of tires are rather physical. Stronger rubber, maybe even more environmentally friendly and more ingenious designs are just a few of the ways manufacturers have found to make their tires perform better. In recent years, however, a new sphere of development has emerged for tire engineers: communication. The reason we're talking so much about it right now is because of Volvo's announcement that they will be integrating [...]